"These shoes aren't real. I bought them in a market. I wrote the name NIKE myself." -Eric 12, refugee camp Tanzania

Typographic project interrogating our relationship with brands; how we adopt, translate, project ourselves into them and vice versa.

The projection implies the personal interaction and intimacy that brands seek to achieve. This intimacy is intensified by the illegibility of the projections yet sharply contrasted by the use of corporate brand typefaces and a conventional advertising format.