Pleasant Harbor Marina is a full-service, upscale marina located outside of Phoenix, Arizona. A more edgy and fun identity was needed to accompany the marina's recent changes in management and positioning.

The concept for the new identity, playing on the ideas of harmony and civilised nature-loving, represents the marina village as a reflection of its natural surroundings. Vibrant, fresh colours were drawn directly from the Lake Pleasant landscape. Logos were also created for the marina grille and azul village boutique.

The identity was implemented across various materials such as member t-shirts and accessories, coasters, gift vouchers, menus and promotional flyers.

A complete website revamp is currently in progress and will be live this April 2009.